Marketing for Professional Services – Law, Accounting, Finance and Technology

The competition for communications in the professional services arena is fierce. Break through the noise and clutter to communicate quickly and effectively. Focus on how your services really benefit your customers and clients and, ultimately, solve their problems. It’s all about strategy… whether revitalizing a website or business brand, creating a buzz to get in the news or stay top-of-mind, or training your team to be rainmakers, look to Lavin Marketing for advice and action with visible value and return-on-investment of your marketing dollars.


My Website Went Down. Don’t Make The Mistakes I Did.

My website was down – or not fully functional – for four full weeks this summer. It consumed a huge chunk of my time and energy — and that of my website developer — to resolve the problem. In retrospect, I really should have known better.

RILW Honors Take Me Back to Dual-City Law Firm Marketing

My LW accolades take me back to my first law firm gig in dual cities, with different strengths, varying cultures and more.

Get The Most Value From Your Outsourced Vendors & Creative Professionals

When done right, using outsourced providers is a cost-effective way to access top talent, ideas and opportunities without adding to your payroll.

Writing & Communication

Does your writing – web site, collaterals, professional bios, or everyday letters – need a fresh perspective to highlight your key selling points and get results? read more…

Public Relations & Social Media

PR/Social Media is valuable for businesses looking to increase name recognition, highlight achievements, and position principals as experts. read more…

Event Planning

In today’s world of relationship-building, events are an important part of a company’s marketing plan. Read more…

Training & Coaching

Are your management-level employees and other company ambassadors equipped to make the most of networking social events, customer interactions and even golf outings? Read more…

Business Development

In today’s highly competitive marketplace, businesses strive to expand their current client base, cross-sell to existing customers, and retain the clients they have. Read more…


Roz Carothers – Triplett & Carothers

“I originally sought out Carolyn (via a recommendation from a trusted colleague) for help with email marketing for my law firm. She went above and beyond my expectations, advising me how to incorporate both social media and blog-writing strategies into my marketing mix to repurpose my firm’s messaging. She has stepped in to execute these ongoing activities at a reasonable price point and I have seen the result: increased engagement across all marketing channels.“

Casby Harrison – Harrison Law Associates

“I have known Carolyn Lavin for 25 years. She is a very experienced and detail oriented marketing professional who most recently helped me to complete the written and photographic portions of my new website after the architecture was built by another consultant. Her specialized knowledge of media relations for attorneys truly set my website above my expectations. She is a very gifted editor and social media trainer.”

What Clients Say