Carolyn provides strategic advice and action to a wide range of professionals to build a marketing-centric culture, to improve communications with clients and prospects, to generate awareness in the community via public relations and social media, and to garner new business. Her clients include professionals in solo practices, partnerships and mid-sized firms throughout New England and as far West as Kentucky and Indiana.
Awards & Accomplishments
In 2019, Carolyn was voted “The Winner” in the category of public relations for attorneys in a Rhode Island Lawyers Weekly survey and in the “Top Three” for overall marketing for attorneys; she also received — for the second time — Constant Contact’s “All Star” award for accomplishing measurable business objectives for my clients via e-mail marketing.
She received an award from the Rhode Island Technology Council for her role in launching its professional lecture series.
Education & Experience
A native Rhode Islander, she received a Bachelor of Science degree in Business Administration with a specialization in marketing from the University of Vermont. She is a graduate of the Lincoln School in Providence.
Prior to launching Lavin Marketing Communications in 2006, Carolyn held positions as the Director of Marketing and Client Services for the law firm of Tillinghast, Licht (and its predecessor firms) in Providence and Boston for thirteen years, and for the CPA firm of Sansiveri, Kimball for three years. Carolyn served as the first Director of Communications for the Rhode Island Bar Association.
Speaking & Writing
Carolyn is a frequent writer on issues at the intersection of marketing and business development for Providence Business News, The Rhode Island Small Business Journal, Rhode Island Lawyers Weekly and Massachusetts Lawyers Weekly.
Most recently, in April 2020, she led a live webinar with Laurie White, president of the Greater Providence Chamber of Commerce, on the topic of “Communication in an Information Overloaded World.”
She has presented programs on topics that span business writing, social media, networking, and business development to numerous professionals groups including the American Society of Women Accountants, the Rhode Island Bar Association Annual Meeting, the National Association of Fundraising Executives, and the Greater Providence Chamber of Commerce.
In the community, Carolyn is a board member of the Business Value Forum, a non-profit, non-membership organization offering business owners, organizational leaders and advisors educational programs to develop, grow and sustain an organization’s value.
She was active for almost six years as a board member and board chair for the East Bay Center (formerly East Bay Mental Health), a comprehensive community mental health center. She was a member and chair of the Communications Committee for Parents at La Salle, the parents association at LaSalle Academy.
She was an inaugural member of the “Office Hours” advisory group for the Rhode Island Center for Innovation and Entrepreneurship.
Carolyn lives in Rumford, Rhode Island, with her husband Dr. Thomas J. Lavin, III. She has two millennial-age daughters, making their way in the world with a heightened awareness of writing and grammar.