Author Archives: Carolyn Lavin

From RISBJ: 9 Back-to-Basics Marketing Moves for 2019

I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.

Read More