I guest-authored a blog for my friend's dog-centric website about life-lessons learned from my dog. He is a Zoom sensation.
Author Archives: Carolyn Lavin
Take Care of Your “Professional” Self
My two minutes on camera share the four activities I have recently completed to work on my professional self.
Your Digital Marketing Footprint – COVID Edition
There’s never been a more important time to scrutinize your digital presence … both for your business and your individual, professional self.
Communications in an Information-Overloaded World
I joined Laurie White, president of the Greater Providence Chamber of Commerce, for a webinar on communications in an information-overloaded world of COVID-19.
From PBN: Special mindset needed to work from home
Work-from-home mandates abound right now for office-based professionals in light of worldwide attempts to minimize germs and the impact of the coronavirus ... not everyone has what’s needed – physically or mentally – to be successful.
VIDEO: Jump-Start January with Blog-Writing
My one-minute video in January is a reminder of why blogging can enhance your reputation, increase awareness, build brand and help you carve out a niche … all without ever leaving your desk. Watch it here.
From RILW: Relaxing The Rules for Business Writing
The rules of writing, style and grammar are there for a reason: to make writing clear, effective and easily understood.
From RILW: Surprise! Your new lawyer gig mandates marketing
Although a crucial piece of the puzzle for long-term business success, marketing can prove an unexpected challenge for lawyers starting or advancing their career.
Celebrating more than St. Patrick’s Day in March: RILW and ConCon Awards
March brought some great news for Lavin Marketing Communications. Thanks to all my clients, colleagues and other collaborators who played a role in these awards!
From RISBJ: 9 Back-to-Basics Marketing Moves for 2019
I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.