Connecting with your target audiences -- including clients and prospects and referral sources -- offers important opportunities for small businesses. And there’s no better -- or more cost-effective -- way than by integrating an email strategy into your existing marketing plan.
Thanks to the Tri-Town Chamber of Commerce for again inviting me to talk to your group yesterday. Our discussion about LinkedIn yielded a lively dialogue, spanning user strategies and goals, building professional profiles, and integrating LinkedIn into a company’s overall marketing strategy.
It’s National Scrabble Day -- Friday, April 13, 2018 -- and an inspiration to improve your business writing, ... for your website, collaterals, professional bios, or ordinary letters. Consider a few business writing lessons learned from Scrabble …
As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.
Marketing is often somewhere on the to-do list, but seems to get pushed to the back burner so fee-generating work can take precedence. 1. Analyze where your "best" 2017 new-business originated and drive your marketing tactics accordingly. 2. Plan your blog agenda for the year ahead to implement a simple content-marketing approach.
Small firm and solo professionals in law, accounting, finance, and technology (and beyond) are often challenged by finding the time and talent to create and execute even the most fundamental marketing activities. In fact, for the busy professional, marketing and business development may be the most daunting aspect of your work-life.
If you have been following March Madness, you know the fabulously creative Capital One ad featuring NBA-legend Charles Barkley wearing his "snack hoodie." It’s genius. It reminds me that we all need to look at things a little differently, perhaps with a less serious approach. While B2B marketing must not sacrifice gravitas, a well-thought-out creative business development strategy may be more memorable.
Savvy professionals use LinkedIn for networking, business development, competitive intelligence and other strategic B2B purposes. As we adjust to the new set-up, here are my top take-aways to know and do now.