From RISBJ: 9 Back-to-Basics Marketing Moves for 2019

I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.

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Tried-and-True Take-Aways from LinkedIn Chamber Confab

Thanks to the Tri-Town Chamber of Commerce for again inviting me to talk to your group yesterday. Our discussion about LinkedIn yielded a lively dialogue, spanning user strategies and goals, building professional profiles, and integrating LinkedIn into a company’s overall marketing strategy.

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What’s All The BUZZ About BLOGS?

As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.

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Ten Tips for Marketing in 2018

Marketing is often somewhere on the to-do list, but seems to get pushed to the back burner so fee-generating work can take precedence. 1. Analyze where your "best" 2017 new-business originated and drive your marketing tactics accordingly. 2. Plan your blog agenda for the year ahead to implement a simple content-marketing approach.

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