My website was down – or not fully functional – for four full weeks this summer. It consumed a huge chunk of my time and energy -- and that of my website developer -- to resolve the problem. In retrospect, I really should have known better.
I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.
As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.