Tried-and-True Take-Aways from LinkedIn Chamber Confab

Thanks to the Tri-Town Chamber of Commerce for again inviting me to talk to your group yesterday. Our discussion about LinkedIn yielded a lively dialogue, spanning user strategies and goals, building professional profiles, and integrating LinkedIn into a company’s overall marketing strategy.

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What’s All The BUZZ About BLOGS?

As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.

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Ten Tips for Marketing in 2018

Marketing is often somewhere on the to-do list, but seems to get pushed to the back burner so fee-generating work can take precedence. 1. Analyze where your "best" 2017 new-business originated and drive your marketing tactics accordingly. 2. Plan your blog agenda for the year ahead to implement a simple content-marketing approach.

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Basic Building Blocks of Marketing: A Summer Primer

Small firm and solo professionals in law, accounting, finance, and technology (and beyond) are often challenged by finding the time and talent to create and execute even the most fundamental marketing activities. In fact, for the busy professional, marketing and business development may be the most daunting aspect of your work-life.

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What Charles Barkley’s Snack Hoodie Reminds Us for B2B Marketing

If you have been following March Madness, you know the fabulously creative Capital One ad featuring NBA-legend Charles Barkley wearing his "snack hoodie." It’s genius. It reminds me that we all need to look at things a little differently, perhaps with a less serious approach. While B2B marketing must not sacrifice gravitas, a well-thought-out creative business development strategy may be more memorable.

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Make Marketing Sparkle in 2017

‘Twas the night before 2017 and all through the month, clients have been stirring in an end-of-year scrunch. Their stockings were hung by the chimney with care, in hopes marketing miracles soon would be there.

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