‘Twas the night before 2017 and all through the month, clients have been stirring in an end-of-year scrunch. Their stockings were hung by the chimney with care, in hopes marketing miracles soon would be there.
A recent onslaught of clever Internet villains have certainly got my attention. I have heard of and seen websites hacked in a number of painful ways including the addition of blatant ads for body-part-enhancing drugs, the transformation of all text into Chinese, and the not-so-subtle placement of flashing pictures of naked women on the (aka my) blog page.
Companies often seek to build awareness about years-in-business milestones, expansion and moves, and other newsworthy accolades via business events. These business-centric gatherings allow organizations to connect with clients, customers, prospects and other centers-of-influence for face-time; events are a nice change of pace from the world of e-mail communication and phone conferences that often dominate our time-stressed interactions.
Mobile-geddon is here. Basically, as I explain to my clients, Google’s new algorithm will favor sites for ranking purposes that are mobile optimized. While this functionality has been built into most new websites in the last few years – we knew mobile-geddon was coming – companies that use their websites as no-frills, online brochures may not have adopted responsive technology.
From holiday video greetings to shiny new website launches to major milestone events, communicating with clients via e-mail “campaigns” is an integral and strategic element of today’s marketing approach. When combined with tactics to leverage basic social media and drive traffic to your website, it becomes a vital component to generate ROI of marketing dollars for business professionals.
Looking back at the diverse array of marketing projects from 2014, my top picks are those that provide outstanding return-on-investment of time and energy for my clients, ... and go beyond the ho-hum to convey creative business savvy and strategy. It’s not about the most complicated or costly, but more about fulfilling your marketing objectives and connecting with target audiences.
As an avid follower of the impact of non-verbal behavior on business-building and communication, I was surprised to see a reference to cell phone etiquette in a recent article from Inc.com on body language. Our cell phones have certainly become a vital part of our anatomy. So, ... when is accessing your cell phone crossing the line into the realm of bad body language?
As summer winds down, my unofficial unveiling of my new website is here! Yes, it’s sad to say goodbye to my original website (from 2006) that was updated, revitalized, face-lifted and band-aid-ed many times. My shiny new website is equipped with many of the best-practices I preach to my clients; it uses the latest in technology, leverages the newest functionality and strategically showcases my offerings.