Train Your Team

Cognitive neuroscientists warn we are developing digital brains with new circuits for skimming. We read a few sentences, look for exciting words, and then grow restless, scampering off to the next page. Beyond effective business writing, train members your team to maximize their potential. "Unless you have a rarefied product or service like Walter White’s concoction on Breaking Bad, you must first sell the client on you."

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Tis The Season: Five Tips For Holiday Networking

Holiday parties are plentiful for business professionals, even if some have been scaled back to reflect challenging economic times. Whether you are invited to your own firm’s glittering bash, a client’s holiday open house or a referral source’s festive breakfast, take a few minutes to think about how to turn holiday cheer into fruitful business opportunities.

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Creating Value Via The Pajama-tization of the Home Office

I recently read a good article about the pajama-fication of office workers; it explained the trend toward allowing traditional office-bound employees to work at home for a day or two.  It made me think about morphing that term into “pajama-tization” to emphasize the business efficiencies of home offices! That means...

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Let The Writing Begin

I notice that in my work with professional service firms – primarily in law, accounting, finance and technology – there are some extremely adept writers who must have jump-started their talent in their eighth grade grammar class and went on to embrace the written word.

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Deluged By Verbosity: Why Less Is More

A recent article crossed my desk encouraging writers (and speakers) to eliminate phrases that are “expendable” … and just get to the point!  The phrases included “as a matter of fact” and “in other words” and “needless to say” … phrases which are usually NOT necessary to convey one’s message.  As...

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