What Does Mobile-Geddon Mean For Your Business?

Mobile-geddon is here. Basically, as I explain to my clients, Google’s new algorithm will favor sites for ranking purposes that are mobile optimized. While this functionality has been built into most new websites in the last few years – we knew mobile-geddon was coming – companies that use their websites as no-frills, online brochures may not have adopted responsive technology.

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For The Love Of E-Mail Marketing

From holiday video greetings to shiny new website launches to major milestone events, communicating with clients via e-mail “campaigns” is an integral and strategic element of today’s marketing approach. When combined with tactics to leverage basic social media and drive traffic to your website, it becomes a vital component to generate ROI of marketing dollars for business professionals.

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Top Marketing Picks from 2014

Looking back at the diverse array of marketing projects from 2014, my top picks are those that provide outstanding return-on-investment of time and energy for my clients, ... and go beyond the ho-hum to convey creative business savvy and strategy. It’s not about the most complicated or costly, but more about fulfilling your marketing objectives and connecting with target audiences.

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When Did Cell Phone Use Become Part of Body Language?

As an avid follower of the impact of non-verbal behavior on business-building and communication, I was surprised to see a reference to cell phone etiquette in a recent article from Inc.com on body language. Our cell phones have certainly become a vital part of our anatomy. So, ... when is accessing your cell phone crossing the line into the realm of bad body language?

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My Shiny New Website: Favorite Features. Lessons Learned.

As summer winds down, my unofficial unveiling of my new website is here! Yes, it’s sad to say goodbye to my original website (from 2006) that was updated, revitalized, face-lifted and band-aid-ed many times. My shiny new website is equipped with many of the best-practices I preach to my clients; it uses the latest in technology, leverages the newest functionality and strategically showcases my offerings.

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Train Your Team

Cognitive neuroscientists warn we are developing digital brains with new circuits for skimming. We read a few sentences, look for exciting words, and then grow restless, scampering off to the next page. Beyond effective business writing, train members your team to maximize their potential. "Unless you have a rarefied product or service like Walter White’s concoction on Breaking Bad, you must first sell the client on you."

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Tis The Season: Five Tips For Holiday Networking

Holiday parties are plentiful for business professionals, even if some have been scaled back to reflect challenging economic times. Whether you are invited to your own firm’s glittering bash, a client’s holiday open house or a referral source’s festive breakfast, take a few minutes to think about how to turn holiday cheer into fruitful business opportunities.

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