Top Marketing Picks from 2014

Looking back at the diverse array of marketing projects from 2014, my top picks are those that provide outstanding return-on-investment of time and energy for my clients, ... and go beyond the ho-hum to convey creative business savvy and strategy. It’s not about the most complicated or costly, but more about fulfilling your marketing objectives and connecting with target audiences.

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When Did Cell Phone Use Become Part of Body Language?

As an avid follower of the impact of non-verbal behavior on business-building and communication, I was surprised to see a reference to cell phone etiquette in a recent article from Inc.com on body language. Our cell phones have certainly become a vital part of our anatomy. So, ... when is accessing your cell phone crossing the line into the realm of bad body language?

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My Shiny New Website: Favorite Features. Lessons Learned.

As summer winds down, my unofficial unveiling of my new website is here! Yes, it’s sad to say goodbye to my original website (from 2006) that was updated, revitalized, face-lifted and band-aid-ed many times. My shiny new website is equipped with many of the best-practices I preach to my clients; it uses the latest in technology, leverages the newest functionality and strategically showcases my offerings.

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Train Your Team

Cognitive neuroscientists warn we are developing digital brains with new circuits for skimming. We read a few sentences, look for exciting words, and then grow restless, scampering off to the next page. Beyond effective business writing, train members your team to maximize their potential. "Unless you have a rarefied product or service like Walter White’s concoction on Breaking Bad, you must first sell the client on you."

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Tis The Season: Five Tips For Holiday Networking

Holiday parties are plentiful for business professionals, even if some have been scaled back to reflect challenging economic times. Whether you are invited to your own firm’s glittering bash, a client’s holiday open house or a referral source’s festive breakfast, take a few minutes to think about how to turn holiday cheer into fruitful business opportunities.

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Creating Value Via The Pajama-tization of the Home Office

I recently read a good article about the pajama-fication of office workers; it explained the trend toward allowing traditional office-bound employees to work at home for a day or two.  It made me think about morphing that term into “pajama-tization” to emphasize the business efficiencies of home offices! That means...

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Let The Writing Begin

I notice that in my work with professional service firms – primarily in law, accounting, finance and technology – there are some extremely adept writers who must have jump-started their talent in their eighth grade grammar class and went on to embrace the written word.

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