Marketing Mojo! Blog

Business Web Sites: Tech-Forward or Brand-Backward (published in RISBJ)

I recently shared these thoughts in an article for the RI Small Business Journal about the constantly evolving world of web sites. For some companies, the monumental decision to update the organization’s web site involves more than a refreshed logo and tweaks to the design look-and-feel. There are options to...

Tis The Season: Five Tips For Holiday Networking

Holiday parties are plentiful for business professionals, even if some have been scaled back to reflect challenging economic times. Whether you are invited to your own firm’s glittering bash, a client’s holiday open house or a referral source’s festive breakfast, take a few minutes to think about how to turn holiday cheer into fruitful business opportunities.

Creating Value Via The Pajama-tization of the Home Office

I recently read a good article about the pajama-fication of office workers; it explained the trend toward allowing traditional office-bound employees to work at home for a day or two.  It made me think about morphing that term into “pajama-tization” to emphasize the business efficiencies of home offices! That means...

Let The Writing Begin

I notice that in my work with professional service firms – primarily in law, accounting, finance and technology – there are some extremely adept writers who must have jump-started their talent in their eighth grade grammar class and went on to embrace the written word.

Neatness Counts: First Impressions In The Workplace Go Beyond Personal Style

Like our homes, we sometimes become accustomed to clutter and confusion in common areas in our workplace, most notably the reception area, kitchen and conference rooms. Even if clients and customers do not regularly visit your office,  orderly and attractive spaces create a positive and meaningful first impression for those who do....

Deluged By Verbosity: Why Less Is More

A recent article crossed my desk encouraging writers (and speakers) to eliminate phrases that are “expendable” … and just get to the point!  The phrases included “as a matter of fact” and “in other words” and “needless to say” … phrases which are usually NOT necessary to convey one’s message.  As...

Reap The Rewards of Face-to-Face Networking in Q1

It’s a new year and everyone is energized – again – to get out there and reap the rewards of the cornucopia of networking events! There have been several stellar face-to-face business networking events in January:  PBN Book of Lists party, CPA-banker-lawyer gathering, and Providence Chamber breakfast with the Boston...