For professionals in the fast-paced B2B marketplace, social media remains a daunting challenge. How does one make the most of a social media tools such as LinkedIn, Twitter, Facebook plus blogs and more? I often...
Business Web Sites: Tech-Forward or Brand-Backward (published in RISBJ)
I recently shared these thoughts in an article for the RI Small Business Journal about the constantly evolving world of web sites. For some companies, the monumental decision to update the organization’s web site involves more than a refreshed logo and tweaks to the design look-and-feel. There are options to...
Tis The Season: Five Tips For Holiday Networking
Holiday parties are plentiful for business professionals, even if some have been scaled back to reflect challenging economic times. Whether you are invited to your own firm’s glittering bash, a client’s holiday open house or a referral source’s festive breakfast, take a few minutes to think about how to turn holiday cheer into fruitful business opportunities.
Creating Value Via The Pajama-tization of the Home Office
I recently read a good article about the pajama-fication of office workers; it explained the trend toward allowing traditional office-bound employees to work at home for a day or two. It made me think about morphing that term into “pajama-tization” to emphasize the business efficiencies of home offices! That means...
Neatness Counts: First Impressions In The Workplace Go Beyond Personal Style
Like our homes, we sometimes become accustomed to clutter and confusion in common areas in our workplace, most notably the reception area, kitchen and conference rooms. Even if clients and customers do not regularly visit your office, orderly and attractive spaces create a positive and meaningful first impression for those who do....
Reap The Rewards of Face-to-Face Networking in Q1
It’s a new year and everyone is energized – again – to get out there and reap the rewards of the cornucopia of networking events! There have been several stellar face-to-face business networking events in January: PBN Book of Lists party, CPA-banker-lawyer gathering, and Providence Chamber breakfast with the Boston...