From RISBJ: 9 Back-to-Basics Marketing Moves for 2019

I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.

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Tried-and-True Take-Aways from LinkedIn Chamber Confab

Thanks to the Tri-Town Chamber of Commerce for again inviting me to talk to your group yesterday. Our discussion about LinkedIn yielded a lively dialogue, spanning user strategies and goals, building professional profiles, and integrating LinkedIn into a company’s overall marketing strategy.

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What’s All The BUZZ About BLOGS?

As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.

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Ten Tips for Marketing in 2018

Marketing is often somewhere on the to-do list, but seems to get pushed to the back burner so fee-generating work can take precedence. 1. Analyze where your "best" 2017 new-business originated and drive your marketing tactics accordingly. 2. Plan your blog agenda for the year ahead to implement a simple content-marketing approach.

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Basic Building Blocks of Marketing: A Summer Primer

Small firm and solo professionals in law, accounting, finance, and technology (and beyond) are often challenged by finding the time and talent to create and execute even the most fundamental marketing activities. In fact, for the busy professional, marketing and business development may be the most daunting aspect of your work-life.

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