‘Twas the night before 2017 and all through the month,
Clients have been stirring in an end-of-year scrunch.
Their stockings were hung by the chimney with care,
In hopes marketing miracles soon would be there.
With year-end deals for lawyers finally put to bed,
And tax season dancing in CPAs’ heads.
When what to my wondering eyes did appear,
But wish-lists from clients, old and new, getting in gear.
With a multitude of business development goals on tap,
There’s no hunkering down for that long winter’s nap.
With a little investment of time, both lively and quick,
You can build reputation, drive business and write like St. Nick.
So spring from your daily routine as 2016 rolls out of sight,
And find that marketing sparkle to start your new year off right.