Please Don’t Call It A Party (published in RISBJ)

Companies often seRISBJ Coverek to build awareness about years-in-business milestones, expansion and moves, and other newsworthy accolades via business events. These business-centric gatherings allow organizations to connect with clients, customers, prospects and other centers-of-influence for face-time; events are a nice change of pace from the world of e-mail communication and phone conferences that often dominate our time-stressed interactions.

Your Business Goals. Your Measure of Success.

The key to a successful event is to solidify your business goals right from the start. How will you measure the results and the return-on-investment of your company’s time, dollars and energy? For some businesses, the goal is to increaseawareness and be top-of-mind. For others, showing the breadth and depth of the operation or team is compelling. Sometimes, a business wants to tweak its image or introduce a new product or service line.

No matter the goal, a business event is all about business development. I always recommend less focus on pomp and circumstance, and more attention to goals and opportunities. Business events offer chances for cross-selling and expanding current relationships, securing work from prospects and referral sources, and good old-fashioned talk-time for client retention.

Keep It Simple.

When planning a business event, keep it simple and unpretentious. This is not your son’s bar mitzvah, your daughter’s sweet sixteen or your family reunion.

SEE FULL ARTICLE HERE.

Read the Rhode Island Small Business Journal here.