RILW Honors Take Me Back to Dual-City Law Firm Marketing

Thanks Rhode Island Lawyers Weekly for my accolades earlier this year where I was voted the “WINNER” in the two categories of “Best Marketing” and “Best Public Relations” in the reader-ranking survey. The rankings honor the businesses and organizations that support lawyers each day in their practices. While I launched Lavin Marketing Communications in 2006, law firms became my focus a decade before.

My 13 years at what was then a Providence-based law firm took me through two mergers, four managing partners, two (of my own) children and a few years of navigating the Boston-Providence commute to run the marketing function of both offices.

My biggest take-away from that time was — and still is — that one size does not fit all … aka your marking plan for different offices in different cities with different specialties needs to reflect the inherent the unique attributes of each location. Be sure to factor in the differences in visibility in the marketplace, personalities of partners, overall office culture, and ability to make inroads via networking. After that assessment, it will be evident that a tailored approach is needed.

Now, 15+ years later, my clients include professional service firms, primarily in law, accounting, finance and technology. But I still work with clients who have locations in various states and with whom I strive to align their marketing activities while recognizing the key selling points of different offices.

Reach out to me at lavinmarketing@cox.net if your multi-state organization needs some marketing strategy or action.