Woo hoo! Honored by Lawyers Weekly

I'm happy to share the news that Lavin Marketing Communications was voted #1 in RI Lawyers Weekly Reader Rankings for the category of public relations.

You may have had a good business year, but did you get the business you want?

.Every January, I like to check in with my clients to determine how the previous year went in terms of revenue and from where new business came; most profitable work and what work my clients like to do.

My Website Went Down. Don’t Make The Mistakes I Did.

My website was down – or not fully functional – for four full weeks this summer. It consumed a huge chunk of my time and energy -- and that of my website developer -- to resolve the problem. In retrospect, I really should have known better.

RILW Honors Take Me Back to Dual-City Law Firm Marketing

My LW accolades take me back to my first law firm gig in dual cities, with different strengths, varying cultures and more.

Get The Most Value From Your Outsourced Vendors & Creative Professionals

When done right, using outsourced providers is a cost-effective way to access top talent, ideas and opportunities without adding to your payroll.

Life Lessons Learned From My Dog

I guest-authored a blog for my friend's dog-centric website about life-lessons learned from my dog. He is a Zoom sensation.

Take Care of Your “Professional” Self

My two minutes on camera share the four activities I have recently completed to work on my professional self.

Your Digital Marketing Footprint – COVID Edition

There’s never been a more important time to scrutinize your digital presence … both for your business and your individual, professional self.

Communications in an Information-Overloaded World

I joined Laurie White, president of the Greater Providence Chamber of Commerce, for a webinar on communications in an information-overloaded world of COVID-19.

From PBN: Special mindset needed to work from home

Work-from-home mandates abound right now for office-based professionals in light of worldwide attempts to minimize germs and the impact of the coronavirus ... not everyone has what’s needed – physically or mentally – to be successful.

VIDEO: Jump-Start January with Blog-Writing

My one-minute video in January is a reminder of why blogging can enhance your reputation, increase awareness, build brand and help you carve out a niche … all without ever leaving your desk. Watch it here.

From RILW: Relaxing The Rules for Business Writing

The rules of writing, style and grammar are there for a reason: to make writing clear, effective and easily understood.

From RILW: Surprise! Your new lawyer gig mandates marketing

Although a crucial piece of the puzzle for long-term business success, marketing can prove an unexpected challenge for lawyers starting or advancing their career.

Celebrating more than St. Patrick’s Day in March: RILW and ConCon Awards

March brought some great news for Lavin Marketing Communications. Thanks to all my clients, colleagues and other collaborators who played a role in these awards!

From RISBJ: 9 Back-to-Basics Marketing Moves for 2019

I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.

Holiday Networking Tips. Ho. Ho. Ho.

Networking is all about synergy and giving … enhancing business for yourself and others by bringing talents and skills to the table that are otherwise missing.

Thanks Greater Prov Chamber for Spotlighting My Business to Celebrate Your 150 Year Milestone

Thanks Greater Providence Chamber of Commerce for this fab video to celebrate your 150-year milestone!

What Can Your Emails Accomplish? Give Your Business A Competitive Edge.

Connecting with your target audiences -- including clients and prospects and referral sources -- offers important opportunities for small businesses. And there’s no better -- or more cost-effective -- way than by integrating an email strategy into your existing marketing plan.

Tried-and-True Take-Aways from LinkedIn Chamber Confab

Thanks to the Tri-Town Chamber of Commerce for again inviting me to talk to your group yesterday. Our discussion about LinkedIn yielded a lively dialogue, spanning user strategies and goals, building professional profiles, and integrating LinkedIn into a company’s overall marketing strategy.

Boost Your Business Writing Power on National Scrabble Day

It’s National Scrabble Day -- Friday, April 13, 2018 -- and an inspiration to improve your business writing, ... for your website, collaterals, professional bios, or ordinary letters. Consider a few business writing lessons learned from Scrabble …

What’s All The BUZZ About BLOGS?

As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.

Guest Article on Post-COVID Back-to-Work initiative in Providence Business News

For professional service firms writing guest articles in consumer, business and trade publications your target audiences read is a stellar way to share your knowledge and expertise and, along the way, to establish yourself or you company as the go-to source for what you do. It all begins with a...

Shiny New Website for IT Company Showcases Regional Presence, Service Specialties

The new website for Secured Network Services — aka SNS — was designed to explain what the IT company does and how they work. Beyond the IT solutions and know-how, we highlighted the company’s committed to its clients and to the neighborhoods and communities where the team works and lives....

Photoshoot Reinforces Women-Run, Women-Owned Law Firm

It was a great day for a photo shoot ! ☀️ … for updated pictures of the amazing team at Moonan Stratton & Waldman: Kristen Prull Moonan, Amy Stratton, Michelle Canning, Sherry Hassel, and Cheryl Masse. These super savvy group of women professionals understand that building relationships is vital, especially...

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