From RISBJ: 9 Back-to-Basics Marketing Moves for 2019

I'm often asked by current and prospective clients about the next hot, go-to tactic for marketing that will deliver magical results. Yes, there are certainly trends in the business world -- such as video and content marketing -- but sometimes the best approach for a make-over or refresh is getting back to basics.

Tried-and-True Take-Aways from LinkedIn Chamber Confab

Thanks to the Tri-Town Chamber of Commerce for again inviting me to talk to your group yesterday. Our discussion about LinkedIn yielded a lively dialogue, spanning user strategies and goals, building professional profiles, and integrating LinkedIn into a company’s overall marketing strategy.

What’s All The BUZZ About BLOGS?

As part of your marketing mix, blogs can build reputation, thought-leadership and expertise. They generate awareness for you and your brand, drive customer engagement and foster client relationships … all without ever leaving your office. See my top twelve take-aways for business professionals interested in blogging.

Photoshoot Reinforces Women-Run, Women-Owned Law Firm

It was a great day for a photo shoot ! ☀️ … for updated pictures of the amazing team at Moonan Stratton & Waldman: Kristen Prull Moonan, Amy Stratton, Michelle Canning, Sherry Hassel, and Cheryl Masse. These super savvy group of women professionals understand that building relationships is vital, especially...

"Carolyn is an excellent resource for concise, business-centric writing. She frequently helps me refine my ideas, sharpen my messaging, and make the most of my public relations opportunities, all with a speedy turnaround."

—Don Nokes,

"Carolyn guides us with strategies for our social media, and generating opportunities in the news. We have achieved great results and continue to work collaboratively with Carolyn to showcase our firm to our clients and other centers-of-influence."

—Amy Stratton,
Moonan, Stratton & Waldman

"Carolyn has helped me communicate with my clients and friends regarding several successful business-milestone events for my law firm, assisting me with client databases and mailing lists, electronic invitations and RSVPS, and event-site decisions and details."

—Joseph DiOrio,
Law Office of Joseph DiOrio

"Carolyn helped me to organize my marketing approach and assisted in crafting my messaging. She gave me specific marketing action items and I found her advice to be valuable to my new business."

—David Shepherd, CPA

"Carolyn often assists me in organizing my marketing and business-building ideas and works with me in a collaborative manner to focus on a big-picture strategy. She is a valuable sounding board and guides me on best-practices for a variety of marketing tactics."

—Jamie Worrell,
Strategic Retirement Partners