Business Development

Business Development

Marry marketing initiatives with strategies and tactics for ROI on your marketing dollars.

In today’s highly competitive marketplace, businesses strive to expand their current client base, to cross-sell to existing customers, and to retain the clients they have. From translating your business “features” into customer “benefits,” to capitalizing on client/customer referrals, to fine-tuning your competitive advantages, Lavin Marketing can help you to marry your current marketing initiatives with additional strategies and tactics to achieve your goals and increase the return on investment of your marketing dollars.

    • Tactical planning for business generation and cross-selling, marrying key selling points with market opportunities
    • Organization and implementation of client-retention, customer-satisfaction and other business-building events
    • Creating of referral source gatherings to solidify critical business relationships and synergies in the community
  • Quantitative, business analysis and development designed to track measurable achievements and success of marketing efforts including time, energy and dollars


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