Business Development

Business Development

Marry marketing initiatives with strategies and tactics for ROI on your marketing dollars.

In today’s highly competitive marketplace, businesses strive to expand their current client base, to cross-sell to existing customers, and to retain the clients they have. From translating your business “features” into customer “benefits,” to capitalizing on client/customer referrals, to fine-tuning your competitive advantages, Lavin Marketing can help you to marry your current marketing initiatives with additional strategies and tactics to achieve your goals and increase the return on investment of your marketing dollars.

    • Tactical planning for business generation and cross-selling, marrying key selling points with market opportunities
    • Organization and implementation of client-retention, customer-satisfaction and other business-building events
    • Creating of referral source gatherings to solidify critical business relationships and synergies in the community
  • Quantitative, business analysis and development designed to track measurable achievements and success of marketing efforts including time, energy and dollars


Top Marketing Picks from 2014

Business Web Sites: Tech Forward or Brand Backwards

The New Road to New Business: A Step by Step Approach

"Carolyn is an excellent resource for concise, business-centric writing. She frequently helps me refine my ideas, sharpen my messaging, and make the most of my public relations opportunities, all with a speedy turnaround."

—Don Nokes,

"Carolyn guides us with strategies for our social media, and generating opportunities in the news. We have achieved great results and continue to work collaboratively with Carolyn to showcase our firm to our clients and other centers-of-influence."

—Amy Stratton,
Moonan, Stratton & Waldman

"Carolyn has helped me communicate with my clients and friends regarding several successful business-milestone events for my law firm, assisting me with client databases and mailing lists, electronic invitations and RSVPS, and event-site decisions and details."

—Joseph DiOrio,
Law Office of Joseph DiOrio

"Carolyn helped me to organize my marketing approach and assisted in crafting my messaging. She gave me specific marketing action items and I found her advice to be valuable to my new business."

—David Shepherd, CPA

"Carolyn often assists me in organizing my marketing and business-building ideas and works with me in a collaborative manner to focus on a big-picture strategy. She is a valuable sounding board and guides me on best-practices for a variety of marketing tactics."

—Jamie Worrell,
Strategic Retirement Partners