Event Planning

Event Planning

Retain clients, reward employees, network with referral sources, reach prospects.

In today’s world of relationship-building, events are an important part of a company’s marketing plan. However, dealing with printers and designers, locating space and selecting menus, and making it a memorable affair often leave business people frantic and frustrated. Whether your goal is to preserve customers, retain and reward employees, network with referral sources, or reach prospective audiences, you want to get the most of your event marketing dollars. If you’re stressed and struggling with event planning, let Lavin Marketing lend a hand.

    • Strategic planning to increase name recognition, highlight achievements, and reinforce branding initiatives via events
    • Coordinating of all components of electronic invitation process including attendee registration, communications from those who decline, reminder notices
    • Crafting of messages for maximum impact of event
    • Leverage of all opportunities related to events via social media, photo galleries and other tactical vehicles
    • Spokesperson training for media interviews in print and electronic media


Business-Building at Summer Soirees

"Carolyn is an excellent resource for concise, business-centric writing. She frequently helps me refine my ideas, sharpen my messaging, and make the most of my public relations opportunities, all with a speedy turnaround."

—Don Nokes,

"Carolyn guides us with strategies for our social media, and generating opportunities in the news. We have achieved great results and continue to work collaboratively with Carolyn to showcase our firm to our clients and other centers-of-influence."

—Amy Stratton,
Moonan, Stratton & Waldman

"Carolyn has helped me communicate with my clients and friends regarding several successful business-milestone events for my law firm, assisting me with client databases and mailing lists, electronic invitations and RSVPS, and event-site decisions and details."

—Joseph DiOrio,
Law Office of Joseph DiOrio

"Carolyn helped me to organize my marketing approach and assisted in crafting my messaging. She gave me specific marketing action items and I found her advice to be valuable to my new business."

—David Shepherd, CPA

"Carolyn often assists me in organizing my marketing and business-building ideas and works with me in a collaborative manner to focus on a big-picture strategy. She is a valuable sounding board and guides me on best-practices for a variety of marketing tactics."

—Jamie Worrell,
Strategic Retirement Partners