Common writing snafus are not only embarrassing, they detract from your message.

Carolyn recently received Constant Contact’s “All Star” award for accomplishing measurable business objectives for my clients via e-mail marketing.  2018 also marked ten years as a Constant Contact partner, advising clients on the ever-advancing techniques and opportunities for business-building via e-mail marketing.

Does your writing – web site, collaterals, professional bios, e-mail marketing communications or everyday letters – need a fresh perspective to highlight your key selling points and get results? Frequent grammar goofs, overuse of the passive voice, and other common writing snafus are not only embarrassing, they detract from your message. If you’re overwrought by writing, grappling with grammar, or just need an objective outlook, look to Lavin Marketing for your writing solutions.

    • Effective business writing employing the latest strategies with meticulous attention to grammar and target audiences
    • Client- or customer-directed marketing communications — letters, postcards, e-blasts, newsletters, web sites — designed to uncover strategic opportunities and highlight key selling points
    • Professional biographies and practice descriptions for use on web site and other branding initiatives
  • Formal new business proposals and informal capabilities presentations to generate clients and customers


Relaxing the Rules for Business Writing

To Build Business, Try Not Writing Like A Lawyer

Less is More: Twelve Tips for Better Business Writing