Writing & Communication

Writing & Communication

Common writing snafus are not only embarrassing, they detract from your message.

Does your writing – web site, collaterals, professional bios, e-mail marketing communications or everyday letters – need a fresh perspective to highlight your key selling points and get results?

Frequent grammar goofs, incorrect capitalization, overuse of the passive voice, and other common writing snafus are not only embarrassing, they detract from your message.

I have been recognized with several awards including Constant Contact’s “All Star” award for accomplishing measurable business objectives for clients via e-mail marketing.

If you’re overwrought by writing, grappling with grammar, or just need an objective outlook, check out Lavin Marketing for your writing solutions.

    • Effective business writing employing the latest strategies with meticulous attention to grammar and target audiences
    • Client- or customer-directed marketing communications — email marketing, written communications, newsletters, web sites — designed to uncover strategic opportunities and highlight key selling points
    • Professional biographies and practice/service descriptions for use on web site and other branding initiatives
    • Formal new business proposals and informal capabilities presentations to generate clients and customers


Communications in an Information-Overloaded World

Video: Jumpstart January with Blog-Writing

"Carolyn is an excellent resource for concise, business-centric writing. She frequently helps me refine my ideas, sharpen my messaging, and make the most of my public relations opportunities, all with a speedy turnaround."

—Don Nokes,

"Carolyn guides us with strategies for our social media, and generating opportunities in the news. We have achieved great results and continue to work collaboratively with Carolyn to showcase our firm to our clients and other centers-of-influence."

—Amy Stratton,
Moonan, Stratton & Waldman

"Carolyn has helped me communicate with my clients and friends regarding several successful business-milestone events for my law firm, assisting me with client databases and mailing lists, electronic invitations and RSVPS, and event-site decisions and details."

—Joseph DiOrio,
Law Office of Joseph DiOrio

"Carolyn helped me to organize my marketing approach and assisted in crafting my messaging. She gave me specific marketing action items and I found her advice to be valuable to my new business."

—David Shepherd, CPA

"Carolyn often assists me in organizing my marketing and business-building ideas and works with me in a collaborative manner to focus on a big-picture strategy. She is a valuable sounding board and guides me on best-practices for a variety of marketing tactics."

—Jamie Worrell,
Strategic Retirement Partners