From RILW: Surprise! Your new lawyer gig mandates marketing

Check out my May 2019 article in Rhode Island Lawyers Weekly: Surprise! Your new lawyer gig mandates marketing

You’ve earned the degree, passed the bar, and landed a gig. But moving up in the lawyer world takes more — namely, some understanding of basic marketing principles. Although a crucial piece of the puzzle for long-term business success, marketing can prove an unexpected challenge for lawyers starting or advancing their careers, especially as marketing and business principles.

Although a crucial piece of the puzzle for long-term business success, marketing can prove an unexpected challenge for lawyers starting or advancing their careers, especially as marketing and business development are not integral parts of most law curriculums.

Lawyers making their way may feel some stress about participating in a firm’s marketing culture.

Whether lawyers begin at small firms, where they are hands-on with web development and branding, or start in bigger settings with marketing directors to drive business, it is critical they adopt marketing-friendly attitudes and determine how best to marry personal strengths with marketing and business development opportunities.

Read more here if you are a subscriber to Rhode Island Lawyers Weekly.

Or, read the full text of the article in legalnews.com here.