Roz Carothers – Triplett & Carothers
“I originally sought out Carolyn (via a recommendation from a trusted colleague) for help with email marketing for my law firm. She went above and beyond my expectations, advising me how to incorporate both social media and blog-writing strategies into my marketing mix to repurpose my firm’s messaging. She has stepped in to execute these ongoing activities at a reasonable price point and I have seen the result: increased engagement across all marketing channels.“
Casby Harrison – Harrison Law Associates
“I have known Carolyn Lavin for 25 years. She is a very experienced and detail oriented marketing professional who most recently helped me to complete the written and photographic portions of my new website after the architecture was built by another consultant. Her specialized knowledge of media relations for attorneys truly set my website above my expectations. She is a very gifted editor and social media trainer.“
Amy Stratton – Partner, Moonan | Stratton | Waldman
“Carolyn helped us organize and improve our existing marketing activities by updating our website writing, adding email marketing to our mix, guiding us with strategies for our social media, and generating opportunities in the news.
We have achieved great results and continue to work collaboratively with Carolyn to showcase our firm to our clients and other centers-of-influence.
I am so happy with the practical guidance she has given us, as well as quick responses to our many questions.“
Jamie Worrell – Founder & Managing Director, Strategic Retirement Partners
“Carolyn often assists me in organizing my marketing and business-building ideas and, at the same time, she works with me in a collaborative manner to focus on a big-picture strategy.
She is a valuable sounding board and guides me on best-practices for a variety of marketing tactics from my communications to my CRM database to my social media messaging.
She always thinks of me for public relations opportunities and provides real results with excellent value.“
Benjamin Scungio – Managing Partner, BRCSM
“Carolyn was referred us by a well-respected colleague to help us organize our marketing approach, which was somewhat disjointed in both focus and purpose.
She assisted us enormously by: employing an innovative and integrated approach to our firm messaging and branding for our new website and logo; suggesting and vetting a cadre of experienced vendors such as photographers, printers, web developers and logo designers; and providing valuable insights about marketing methods with a hands-on, analytical approach tied to data-driven results.
She worked with us to implement contemporary marketing tactics including social media, blogging, and email marketing and, overall, helped nurture a culture of marketing and business development for our attorneys.”“
Joseph DiOrio, Esq — Owner, Law Offices of Joseph M. DiOrio
“Carolyn helped our law firm define our key messages and write them in a professional and compelling way for both our newly launched web site and our firm brochure. She worked with us to create a logo design that reflected our practice, directed our photography to highlight our team, and provided significant cost-saving oversight in the print production of our brochure.
Personally, she operates in a straight-forward business-like manner that allowed us to accomplish our goals in a reasonable and cost-effective manner.”“
Donald Nokes — President, NetCenergy LLC
“As a technology company, we value Carolyn’s proficiency in focusing our technical communications for our business audiences. She has helped us get in the news, fine-tuned our messages for presentations and trade shows, and of course, provided some big-picture strategic thinking. We certainly consider her part of our team and appreciate that she is always on the look-out for opportunities for NetCenergy.”“
Robert Parsons – Managing Partner, Parsons Capital
“Carolyn managed the process to create our new logo and web site, … on a schedule that was workable. She brought in very good outside vendors who were efficient and did an excellent job. She pushed us to define and refine our messages – taking into account the different perspectives in the office – but got it to work!
She helped us achieve a superior result and gave us tremendous value for our time and money. We have already received accolades from people who have seen our site.”“
Robert Mancini, President, RI Society of CPAs
“We have used Carolyn as the outsourced e-newsletter writer for our What Counts! communication. Not only did she do excellent work in terms of her creative contribution for our organization, I also appreciated the extra effort she put forth to streamline our process and add value via social media and content marketing.”“
Michael Hanna, CPA — Partner, Sullivan & Company/Blum Shapiro
“Carolyn has helped us bring energy and focus to our marketing efforts. As CPAs, we appreciate her bottom-line approach and focus on ROI. Her get-to-the-point style and ability to make things happen on all fronts – public relations, event planning, web site, client retention — have been very valuable to our firm.”“
Lorna Swearingen — Owner & Co-Founder, Skills in Motion
“Brand new year…brand new website! Thanks to the expertise, knowledge, and extreme patience of Carolyn Lavin of Lavin Marketing Communications and our incredible tech team at Brave River Solutions, we have a new mobile-friendly website that is both interactive and informative. Carolyn helped us identify the critical user-needs for our target audiences and develop appropriate content to communicate our range of services for clients, their parents and other professionals. Along the way, she used a systematic and super organized approach to help us identify and solidify our business goals.”“
Donald Barbeau — President, Coffee Express Ltd
“Our good ideas for marketing and communications sometimes fall off the radar screen. Carolyn has helped us to solidify several specific, targeted and creative marketing initiatives and, most importantly, to implement them in a cost-conscious and timely way. We appreciate her hands-on approach and collaborative working style as well as her focus on return-on-investment of our marketing dollars.”“