Robert Mancini, President, RI Society of CPAs
“We have used Carolyn as the outsourced e-newsletter writer for our What Counts! communication. Not only did she do excellent work in terms of her creative contribution for our organization, I also appreciated the extra effort she put forth to streamline our process and add value via social media and content marketing.”
Benjamin Scungio – Managing Partner, BRCSM
“Carolyn was referred us by a well-respected colleague to help us organize our marketing approach, which was somewhat disjointed in both focus and purpose.
She assisted us enormously by: employing an innovative and integrated approach to our firm messaging and branding for our new website and logo; suggesting and vetting a cadre of experienced vendors such as photographers, printers, web developers and logo designers; and providing valuable insights about marketing methods with a hands-on, analytical approach tied to data-driven results.
She worked with us to implement contemporary marketing tactics including social media, blogging, and email marketing and, overall, helped nurture a culture of marketing and business development for our attorneys.”
Robert Parsons – Managing Partner, Parsons Capital
“Carolyn managed the process to create our new logo and web site, … on a schedule that was workable. She brought in very good outside vendors who were efficient and did an excellent job. She pushed us to define and refine our messages – taking into account the different perspectives in the office – but got it to work!
She helped us achieve a superior result and gave us tremendous value for our time and money. We have already received accolades from people who have seen our site.”
Michael Hanna, CPA — Partner, Sullivan & Company
“Carolyn has helped us bring energy and focus to our marketing efforts. As CPAs, we appreciate her bottom-line approach and focus on ROI. Her get-to-the-point style and ability to make things happen on all fronts – public relations, event planning, web site, client retention — have been very valuable to our firm.”
Lorna Swearingen — Owner & Co-Founder, Skills in Motion
“Brand new year…brand new website! Thanks to the expertise, knowledge, and extreme patience of Carolyn Lavin of Lavin Marketing Communications and our incredible tech team at Brave River Solutions, we have a new mobile-friendly website that is both interactive and informative. Carolyn helped us identify the critical user-needs for our target audiences and develop appropriate content to communicate our range of services for clients, their parents and other professionals. Along the way, she used a systematic and super organized approach to help us identify and solidify our business goals.”
Donald Nokes — President, NetCenergy LLC
“As a technology company, we value Carolyn’s proficiency in focusing our technical communications for our business audiences. She has helped us get in the news, fine-tuned our messages for presentations and trade shows, and of course, provided some big-picture strategic thinking. We certainly consider her part of our team and appreciate that she is always on the look-out for opportunities for NetCenergy.”
Joseph DiOrio, Esq — Owner, Law Offices of Joseph M. DiOrio
“Carolyn helped our law firm define our key messages and write them in a professional and compelling way for both our newly launched web site and our firm brochure. She worked with us to create a logo design that reflected our practice, directed our photography to highlight our team, and provided significant cost-saving oversight in the print production of our brochure.
Personally, she operates in a straight-forward business-like manner that allowed us to accomplish our goals in a reasonable and cost-effective manner.”
David Correira, Esq. — Managing Partner, Correira & Correira
“Carolyn was our guide post, critical eye and editorial commentator. She challenged us to justify our thinking or forces us to reconsider another perspective. Also, she has been our primary media liaison, arranging placement of news releases and editorial content for feature articles in legal and business publications.”
Steven Monacelli, CPA — Partner, Restivo Monacelli
“Carolyn provides professional service firms with an outsourced marketing solution at a reasonable cost. She knows the professional service industry and how to effectively market firms like ours. She also understands what does not work and can direct marketing dollars effectively. I recommend Carolyn to any professional service firm”
Donald Barbeau — President, Coffee Express Ltd
“Our good ideas for marketing and communications sometimes fall off the radar screen. Carolyn has helped us to solidify several specific, targeted and creative marketing initiatives and, most importantly, to implement them in a cost-conscious and timely way. We appreciate her hands-on approach and collaborative working style as well as her focus on return-on-investment of our marketing dollars.”